Insights and stategy
delivering a winning brand performance.
Mark Werley helps clients ensure their brand is working as hard as it can—through brand and marketing strategy, research and brand activation. He’s been working with Fortune 100 and Start-up companies for nearly 25 years and prior to that was in brand management at General Mills. In addition to his direct consultancy with companies, Mark has often been the strategist for ad agencies serving their clients.
S T R A T E G Y
Mark begins every project with full immersion in corporate strategy and existing business plans as well last an audit of the Competitive Landscape. After a thorough Knowledge Review the Brand Analysis process yields informed strategic possibilities. These insights are then used to activate the brand.
T O O L S
The tools of brand discovery are typical at first glance, but they're really only as good as the team using them. Mark is an experienced group leader who has a knack for drawing out the hidden wisdom of his clients.
It all begins with a simple question. The answer may not seem simple, but it's not rocket science either. Werley Marketing knows how to find the answers.